Well here I go, I’m at it again. I’ve created another website. This makes the third website I’ve had since I started my little soap making, hobby business, Mariah Country Soaps.
Why have I created a new website when the old website functioned just fine? I’ve done it for several reasons.
First, to gain more control of the website. There are so many things that go into a good, functional website that can be easily found online by folks searching for the type of products that I make. The website needs to be more than just a shop where you can purchase my products. Up until now, my website has been wonderful for repeat customer orders. However, I’ve come to realize that in order for my website to be found by potential new customers, I need to implement SEO (search engine optimization) practices. The old website was not very user friendly in that regard and I couldn’t afford to pay a website developer to do this for me. I needed a website where I could gain control of SEO practices that was easy enough for me to understand and implement.
Second, to have the ability to blog. This is connected to the first reason and it goes back to SEO practices. Studies show that websites with relevant content rank higher in the search engines. If a website ranks higher in the search engines, it is more likely to be found when people search for the types of products I make and sell. This post is my first official blog post.
Third, to finally implement my logo across everything I do. I had a lovely logo designed for my business that represented my beloved Nigerian Dwarf Dairy Goats, the windy farm we lived on in the Mojave Desert where I started this business and the vineyard where my goats loved to graze after we were done harvesting grapes for the season. However, before I had that logo created, I had purchased the license to use another image as my logo. Many of you will recognize my “Bubble Your Troubles Away” girl in the bathtub image. It’s been on my banner and on my business cards for the last seven years. This will change soon and my new banner and business cards will sport this cool logo image instead!Speaking of images…. I still have to resolve why my product images are showing up so blurry on this website. I am working on it and hope to get it fixed soon.
Fourth, to have a responsive site that functioned well as a website and across multiple mobile devices. Studies show that nearly 85% of internet shopping is done on mobile devices. My old website was not mobile device friendly.
Fifth, last but certainly not least, the ability to make the most of social networking sites such as Facebook, Pinterest and others to help promote my business. I would say more here but I still have so much to learn about the subject.
So, there you have it in a nutshell……why I’m changing websites yet again. I think once I get a few more things straightened away, the shopping experience should be a good one for my customers. But please, if you have any issues with the website in the meantime or just some feedback to share, good or bad, please let me know in the comments below.